Abstract: Based on qualitative research method of Grounded theory, this paper explores the influencing factors of urban residents’ energy saving behavior in Jiangsu province. The paper makes a grounded analysis of depth interview material. Then, related contents of energy saving behavior are conceptualized, categorized and coded. Energy saving behavior influence factors model of Jiangsu’s urban residents is constructed. Theory saturation inspection results show that model’s venation and relationship are saturated. Energy saving consciousness, disposing capacity and demographics have significant influence on urban residents’ energy saving behavior in Jiangsu province. Situational factors including social norm, propaganda and education, rewards and punishment mechanism also influence urban residents’ energy saving behavior indirectly. Energy saving consciousness includes energy faith, energy saving responsibility sense, energy saving control view and the sensitivity of energy problems. Disposing capacity includes behavior knowledge and behavior constraints, while demographics include gender, age, income level, educational level and family structure. This model could be applied to empirical research of urban residents’ energy saving behavior in Jiangsu province. Model building method also could be applied in other provinces and regions in energy saving behavior research.