Abstract: In order to study the role of content marketing information dissemination in the process of brand equity's creating value in the industrial market,the content marketing information was effectively deconstructed:based on functional and emotional information in the B2C market-driven marketing strategy, the existence of unique pioneering information in B2B market-driven marketing strategy was discovered. Moreover, brand equity was regarded as a key factor in the impact of B2B content marketing information dissemination on brand performance and finally a marketing system of "B2B content marketing information dissemination-brand equity-brand performance" was constructed. The research empirically analyzed data from 325 suppliers and concluded that three types of information dissemination have positive impact on the establishment of strong brand equity, brand equity has positive impact on brand financial performance, and three types of information dissemination have positive impact on brand financial performance, while public information channels significantly strengthen the positive effect of emotional and pioneering information on brand financial performance.