The Innovation of Scientific Communication in College Science Museums —Based on research to Universities in Shanghai

College science museums have many distinguished features with outstanding communicative advantages, playing an important role in science communications in our society. These museums need to learn from the audience-centered communication theory and create their own high-quality science resources. In this way they can play a more important role in the improvement of the quality of scientific awareness of the public by innovation in the dissemination of ideas and mode of transmission.