Determinants of Energy Saving Intention in Organizations —A Study of Knowledge Workers Based on the Theory of Planned Behavior

Taking knowledge workers as example, based on Theory of Planned Behavior(TPB), this paper built a model of employee energy saving in organizations. The concept of organizational energy saving climate was constructed, and used to study how it influenced employee energy saving in organizations. Survey data were collected from office knowledge workers in Beijing. Partial Least Square(PLS)path modeling method was used to analyze the collected data. Results showed that: both positive energy saving attitude and perceived behavior control influence employee energy saving intention positively; organizational energy saving climate influences subjective norm positively; neither organizational energy saving climate nor subjective norm directly influences employee energy saving intention, but both indirectly influence employee energy saving intention through energy saving attitude. Based on these results, companies can promote employee energy saving in organizations by building an energy saving climate, propagandizing the significance of energy saving, as well as improving employees’energy saving attitude, perceived behavior control and subjective norm.