Scientific Communication in Science Museums: Idea Innovation and Capacity Upgrading

The scientific communications of science museums have many distinguished features with outstanding communicative advantages, playing an important role in social scientific communications. The paper puts forward that contemporary science museums should change from communicative concepts and models that concentrate on museums, exhibitions, disciplines and knowledge, to concepts and models that stress on public service, scientific quality, interactive experiences and comprehensive effects. Thus the communicative advantages of museums can be better utilized, applying “integrated communicative”plans to strengthen the use of communicative strategies and the public attraction and influence of science museums.