The Motivation，Goals and Paths for Video Content Production —From the Perspective of Media Convergence

In the contexts of media convergence，video competition among enterprises in the final an alysis focuses on the “content” of the competition，and good content is really the core competitiveness of enterprises. The transformation of video content production is the process of the combination of induction of interest and aesthetic needs，and the aim of transformation is a multivariate content production subject and production form of content industry cluster. The reality of the path is to rely on the integration and sharing of media resources. Media convergence can contribute to cost efficiency，economies of scale，differences in content，as well as personalized acceptance of video content and the achievement of Blue Ocean strategy.