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WANG Guohua, FANG Fujian, CHEN Qiang. The Spreading of Network Rumors: Procedure, Motivation and Causes——A Case Study of Earthquake RumorsJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2011, (2): 112-116.
Citation: WANG Guohua, FANG Fujian, CHEN Qiang. The Spreading of Network Rumors: Procedure, Motivation and Causes——A Case Study of Earthquake RumorsJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2011, (2): 112-116.
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The Spreading of Network Rumors: Procedure, Motivation and Causes——A Case Study of Earthquake Rumors

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  • The paper explains the spreading of network rumors from the perspectives of conduction route, subjects and vectors. It analyzes the power factors of rumors from publishers, communicators, actors and imitators, pointing out that asymmetric information, insecurity, herd mentality, credibility crisis are the inner causes for the spreading of network rumors.
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