A Study on the Construction Strategy and Operating Mechanism of Rural Intermediary Organization Network

The paper proposes a strategy model for the construction of rural intermediary organization network based on the definition and hypothesis of its dimensions and effects. The foremost factors affecting strategy selection of organizers and those that are organized are economic factors. Market buyers or sellers， and competitors don’t consider other factors except economic factors， while local government only considers political factors. The author analyzes the operating mechanism of rural intermediary organization network by game theory， discovering that only the members of the village with innovation ability and high credibility will win， and become the true organizers of the construction of rural intermediary organization network.