Gameplay Evaluation Based on Player Interactive Experience

Gameplay， as one of the most important issues of game design， relates closely to game product quality and players experience. By analyzing players’experience， the evaluation factors of gameplay are concl uded as immersibility， joviality， playability and replayability. During the development of a game project， the game content should be revised according to the players’game experience. Besides， the software usability and aesthetic value should be concerned as referenced standards.