Research of Measuring Customer Satisfaction Degree Based 
on PLS Path Modeling

ZHAO Fu-qiang; ZHANG Lei; CHEN Fan

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ZHAO Fu-qiang, ZHANG Lei, CHEN Fan. Research of Measuring Customer Satisfaction Degree Based on PLS Path ModelingJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2010, (4): 61-65.

Citation:

ZHAO Fu-qiang, ZHANG Lei, CHEN Fan. Research of Measuring Customer Satisfaction Degree Based on PLS Path ModelingJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2010, (4): 61-65.

Citation:

ZHAO Fu-qiang, ZHANG Lei, CHEN Fan. Research of Measuring Customer Satisfaction Degree Based on PLS Path ModelingJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2010, (4): 61-65.

Research of Measuring Customer Satisfaction Degree Based on PLS Path Modeling

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This paper proposes a model of measuring customer satisfaction degree based on Partial Least Square Path Modeling. It introduces model setup， model Estimation， model evaluation. The results show that the model meets the Unidimensionality， has good Convergent validity， Expository Ability and Good-Fit test. It offers a useful approach for Measuring Customer Satisfaction Degree in China.

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Research of Measuring Customer Satisfaction Degree Based on PLS Path Modeling

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