Research on the Construction of Green Marketing Channel of Manufacturing Enterprise Based on Circular Economy

The traditional "resources-products-pollution", one-way linear pattern of economic growth resulted in the continued deterioration of the human environment and the depletion of natural resources. By summing up the current state of economic and environmental developments, this paper introduced the concept of circular economy and green marketing channels in contrast to the concepts of traditional marketing channels, elaborated on their contents, construction and implementation, and finally established the model map of green marketing channels for manufacturing enterprises.