Protection of Consumer Rights in Corporate Social Marketing

Recently, more and more corporations attempt to promote their social responsibility through the use of corporate societal marketing to increase their reputation and attract more consumers. However, due to the fact that much advertising information in corporate societal marketing is not related to its commodities or services, present legislation can do nothing to deal with misleading information in corporate societal marketing. As evinced by analysis of related legal cases and reviews of the pros and cons, it is reasonable that corporate activities unrelated to products and services should be included in the legal promotion scope. It can bring positive effects to the society.