A Research on the Consumers'Perception of Spanish Products and Brands in China Market

On the basis of field research, this paper analyzes the consumers'perception of Spanish products and services, and the awareness of Spanish main brands and companies in China market. The statistic results demonstrate that a few Spanish products and brands have relative high awareness, and Spanish sports and tourism have positive Country-of-origin effect, but the main challenge Spanish ntrepreneurs face in China is still that the local customers are not familiar with the brands and companies from Spain.