An Empirical Study of the Influential Factors for the Information Credibility of Online Consumers

This paper discusses the credibility and the determinants of online consumers as an information source. The results of the study show that online information sources from neutral sources are the most trusted by the consumers, and the online advertisements were trusted least. Internet usage frequency, perceived usefulness and perceived easy of use of internet, are positively related to the credibility of online information. Internet reliability haS no effect on consumers' credibility of online information.