Study on Social Performance Evaluation System of Agricultural Operation Organizations in China

The performance evaluation of our country's agricultural operation organizations is carried out based on the performance evaluation system of industrial corporations. However, the inherent deficiency of performance evaluation theory of industrial corporations——failing to investigate the social performance evaluation leads to the deformity of the agricultural operation organizations'performance evaluation. In order to improve this agricultural system, after summarizing and borrowing ideas from the research achievements in the aspects of corporation social performance evaluation at home and abroad, we should analyze the stakeholders in and out of the agricultural operation organizations, namely, the main part of social performance evaluation, set up a indicator system of agricultural corporation organization's social performance evaluation and use general graded approach and analytic hierarchy process (AHP)to calculate the comprehensive performance. To accelerate the popularization of agricultural corporation organizations'social performance evaluation, the government can assume some measures as follows: making laws to add social performance evaluation into the performance evaluation system of agricultural corporation organizations, intensifying publicity and set special compensation funds.