Mobile Communications Low-end Customer reservation Empirical Research ——Taking Anhui Market as an Example

Based on the standard of Anhui Mobile and Anhui Unicom dividing low-end customers , we build a mobile communication's low-end customer reservation driven simulation through deep interviews,and test it through practical investigation; Meanwhile we test and evaluate different factors'affecting level to low-end customer reservation, and offer specific advices for mobile telecom providers on how to retain or consolidate low-end customers.