Evolution of Competitive Advantage within RBT Framework—from Profit to Value and from Value to Payment
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Abstract
Competitive advantage lies in the center of strategic research. Strategic management literature approaches competitive advantage mainly from the perspective of economic profit and value creation. RBT' s understanding of competitive advantage has evolved from the profit perspective to the value perspective and from the value perspective to the payment perspective. This evolution has resulted in a sharp and consistent definition of competitive advantage, which partially solved the issue of tautology and enhanced the micro-foundations of RBT.
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