TAn Analysis of the Market Power of Movies as a Brand

Movies,a special kind of consumer product,has become a brand and shown its unique market power.Movies have always been a visual and audial cultural symbol,and the analyses of factors of movies aim to reveal the market power of movies as a brand.Movies' narrative factor,image factor,meaning factor and enlightenment factor will be discussed to illustrate the market construction of movies as a brand so as to best meet the mainstream consumers' demands for diversified movie symbols.