Dimensional Model of Relationship and Analysis of Contract Relationship between Firms and Customers

Through reviewing the new characteristics arising from the development and evolvement of relationship between firm and customer,and using dimensional theory of interpersonal relationship for reference,a dimensional model of relationship between firm and customer is constructed and the dimensions are demarcating.Based on summary and analysis of various forms of contract between firm and customer,it is found that contract relationship in essence is problem of adverse selection and moral hazard because of information asymmetric and contract items imperfectness.