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LIU Bing-Yan, DONG Jin. A Study on the Internationalization of the Retail IndustryJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (6): 65-68.
Citation: LIU Bing-Yan, DONG Jin. A Study on the Internationalization of the Retail IndustryJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (6): 65-68.
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A Study on the Internationalization of the Retail Industry

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  • Internationalization has become an increasingly important trend in the modern retail industry.This paper studies some successful cases of retailer internationalization and suggests Chinese retailer internationalization from the perspectives of objective market,storing style,entering style,managing scale and strategies.
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