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XIA Zhi-mei, PENG Guang-mang. On the Limitation of "Spiral of Silence" Theory in CyberspaceJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (3): 17-20.
Citation: XIA Zhi-mei, PENG Guang-mang. On the Limitation of "Spiral of Silence" Theory in CyberspaceJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (3): 17-20.
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On the Limitation of "Spiral of Silence" Theory in Cyberspace

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  • Spiral of Silence is a very important theory in mass media effect study,it refers to the phenomenon that people will give up their original idea or attitude and follow the dominant ideas in order to avoid isolation.However,the authority of this theory is now much challenged in cyberspace because of the unique openness and individuality of the internet.
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