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PEI Rong, ZHANG Ping-dan. Branding the NameJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (1): 55-57.
Citation: PEI Rong, ZHANG Ping-dan. Branding the NameJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2006, (1): 55-57.
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Branding the Name

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  • Branding has become a phenomenal operation in China nowadays,and this paper focuses on the publicity of branding and attempts to classify branding from the perspectives of nation,industry and region/city.
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