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LIU Nian-hui. Interests Game and Identity of the Media OrganizationJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2005, (6): 10-13.
Citation: LIU Nian-hui. Interests Game and Identity of the Media OrganizationJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2005, (6): 10-13.

Interests Game and Identity of the Media Organization

  • The Function-Stakeholders-Goals model,intended to explain the various probabilities of status of a media organization in society,is provided here as a basis for analysis.The characteristics and identity of a media organization in society are restricted by the structure of stakeholders,especially by that of its core stakeholders.
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