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SUN Shu-ying, WANG Xiu-cun, LI Jun. On the Transformation of Chinese Enterprises' Marketing Performance Assessment after China'Entry into the WTOJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2005, (5): 40-42.
Citation: SUN Shu-ying, WANG Xiu-cun, LI Jun. On the Transformation of Chinese Enterprises' Marketing Performance Assessment after China'Entry into the WTOJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2005, (5): 40-42.
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On the Transformation of Chinese Enterprises' Marketing Performance Assessment after China'Entry into the WTO

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  • Based on the discussion of the enormously changed marketing environment after China's entry into the WTO,this paper analyzes and discusses the problems and possible improvements related to the marketing performance assessment of Chinese enterprises.
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