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ZENG Feng-zhang, WANG Yuan-hua. The Application of NNT in Measuring Customer Satisfaction DegreeJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2005, (1): 45-47.
Citation: ZENG Feng-zhang, WANG Yuan-hua. The Application of NNT in Measuring Customer Satisfaction DegreeJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2005, (1): 45-47.
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The Application of NNT in Measuring Customer Satisfaction Degree

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  • This paper applies nerve net method into measuring Customer Satisfaction Degree. Compared with PLS used in traditional measuring method, NNT can reflect the complex relation among different variables more exactly, especially non-linearity. Thus it can achieve high imitating precision
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