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SHI Yan-yang, TANG Shu-kun. Covert Communication in Advertising CommunicationJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (6): 73-75.
Citation: SHI Yan-yang, TANG Shu-kun. Covert Communication in Advertising CommunicationJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (6): 73-75.
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Covert Communication in Advertising Communication

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  • The paper first starts from the definition of covert communication, then compares the differences between covert communication and implicature, and next analyzes the advantages and different forms of covert communication in advertising communication, finally the paper inquires into the significance of this new concept.
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