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KONG Zhao-jun, YANG Nan-nan. The Experience Marketing strategy of StarbuckJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (6): 60-61.
Citation: KONG Zhao-jun, YANG Nan-nan. The Experience Marketing strategy of StarbuckJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (6): 60-61.
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The Experience Marketing strategy of Starbuck

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  • Experience Marketing, a new way of thinking, is developed from the old marketing conceptions. It is now in a wide research and application. Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully. Analyzing the success of Starbuck can help us better and deep understand Experience Marketing.
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