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ZENG Feng-zhang, CUI Li. Study of Quality Economics Based on Customer ValueJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (5): 63-65.
Citation: ZENG Feng-zhang, CUI Li. Study of Quality Economics Based on Customer ValueJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2004, (5): 63-65.
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Study of Quality Economics Based on Customer Value

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  • Taking a different view of quality economy from the traditional study, this paper analyzes the relationship between product quality and life cycle cost and quality-price strategies from the angle of customers. It also tries to develop a model on the basis of quality impact on customer value, and meanwhile through the analysis it provides some ways to improve customer value for enterprises.
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