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SHI Xiao hua. Integration of Advertisement and MarketingJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2001, (3): 39-41.
Citation: SHI Xiao hua. Integration of Advertisement and MarketingJ. Journal of Beijing Institute of Technology (Social Sciences Edition), 2001, (3): 39-41.
shu

Integration of Advertisement and Marketing

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  • This article starts with the discussion of the advertisement efficiency, and then comes to the point that the striking effect of an advertisement can be achieved not only by the relevant marketing elements but also by integrating advertisement and the relevant elements and giving full play to the function of the adjusting system. This way a good advertisement result can be expected.
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