On the Innovation of Marketing Strategy in Contemporary Enterprise

The marketing e nv ironment facing China' s enterprises is undergoing a tremendous change in which enterprises should apply innovation to their marketing strategy.The author argue s that enterprises should innovate in the marketing conception and attach great importance to marking investigation.Meanwhile,enterprises should also build thei r famous brands and actively employ and train highly qualified marketers.To oper ate steadily in the market,it' s also vital to optimize terminals.