How Does Media Use Affcet Public Satisfaction of Government Performance in Environmental Governance Area——Empirical Research based on National Representative Data

The relationship between media use and environmental governance attract increasingly attentions from the academic world. Based on the Chinese General Social Survey 2013(CGSS2013) data,comparative analysis how do different types of media affect public satisfaction of government performance in environmental governance area using ordered probit model. The result shows that,after controlling all other variables,the traditional media(newspapers,magazines,radio,television) has a significant positive effect on public satisfaction of government performance in environmental governance area,while the new media(Internet and mobile) has a significant negative effect on public satisfaction of government performance in environmental governance area,at both the central and local governments levels. Moreover,at the central government level,the new media shows a significantly higher influence in shaping the public opinion on environmental governance than the traditional media. After a in-depth discussion of research findings,advices for public policy reformation are proposed.