A Study on How Low-carbon Policies Influence Urban Residents' Energy Conservation Behaviors

Based on the data from 470 urban resident questionnaires of Fuzhou, Fujian, the influence of low-carbon policies on urban residents' energy conservation behaviors is empirically analyzed. The research results indicate that the low-carbon policies will directly influence urban residents' energy conservation behaviors and such influence will decline due to the adjustment of control variables. Five control variables, i.e.,values,herd mentality,age,monthly income and convenience,and a package of low-carbon policies will jointly influence the urban residents' energy conservation behaviors. Therefore such low-carbon policies can be adjusted and improved in due time to enhance the guidance and regulation of low-carbon policies on urban residents' energy conservation behaviors,probe and adjust the factors that influence the execution of low-carbon policies and create a social environment more favorable for energy conservation. Moreover,the guidance on free-will energy conservation for residents from different cities should vary from one to another.