A Study on Values, Satisfaction and Self-Expression of Young New Media Practitioners

Based on questionnaire survey method, the study analyzes values and satisfaction of the young new media practitioners who were born in 1980s and 1970s. At the same time, with data from Sina Microblogs, automatic text analysis method has been applied to explore their self-expressions. Results reveal that young practitioners are active and very open minded while attach importance to self-worth, career development and life happiness. In contrast, they pay less attention to politics and ideology. Growth experience, income and occupation significantly influence the young practitioners' political identification, values and satisfaction.