Agricultural Marketing,Agricultural Modernization and Environmental Pollution

The relationships between agricultural marketing, agricultural modernization and environmental pollution are summarized into three effects. The first one is direct effect, which means the lower agricultural marketing level is, the higher the allocation efficiency is, and the less environmental pollution will be. The second one is mediating effect, which means that the agricultural marketing promotes agricultural modernization, and then influences the environmental pollution. The third one is indirect effect, which means that the agricultural marketing influences the relationship between agricultural modernization and environmental pollution. Using provincial panel data from 2007 to 2011, these three effects were checked. It was found that, the direct effect and indirect effect were present and there was no mediating effect. Therefore, agricultural modernization did harm for environment, while agricultural marketing was good for the reduction of agricultural pollution.