Abstract:
The regulation of ride-hailing market has been a problem demands prompt solution and need to studied consider agents belong to this market. The agents of ride-hailing market are analyzed as a system, then tripartite evolution game model of ride-hailing market regulation is constructed based on tripartite evolution game theory. The evolution path and steady strategy of government, platform and driver is studied through the methods of model deduction and numerical study. The results show that the evolution strategy of government, platform and driver is affected mutually. Furthermore, the strategy making of government should consider the factor of cost, social welfare of both traveler and driver, steady of ride-hailing market and social justice. Moreover, ride-hailing platform should consider profit, cost, consumer scale and punishment when make decision. And driver should consider the profit and cost, consumer scale and the punishment form both government and platform.