亲子幼教网创业生态系统动态演化的案例研究——机会识别与利用适配视角
Case Study on the Dynamic Evolution of PEN Entrepreneurial Ecosystem—The Perspective of Opportunity Identification and Exploitation Adaptation
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摘要: 2015年,随着中央“大众创业万众创新”号召的提出,高科技创业再度成为国内各界所共同关注的重要课题。创业的实质是识别与利用创业机会,其成功与否将取决于团队、政府、高校和投资机构等内外部组织间紧密合作的生态系统。以典型性高科技创业的亲子幼教网创始人3次创业过程为案例研究对象,基于机会识别和利用的适配性视角,深入探讨亲子幼教网创业生态系统动态演化的过程机理。通过对案例的研究发现,亲子幼教网创业者3次创业生态系统经历了资本主导型创业、市场主导型创业和创业者主导型创业3个阶段;每个阶段创业者对创业机会的识别与利用方式具有不同的特征;以典型性高科技创业的亲子幼教网创业生态系统中,创业机会识别与利用的不断适配推动创业生态系统的动态演化,而创业者的机会观是推动创业生态系统发展的关键因素。Abstract: Since 2015,with the Central Committee calling on “innovation of mass entrepreneurship”,high-tech entrepreneurship has become an important issue of common concern in all circles at home. The essence of entrepreneurship is to identify and utilize entrepreneurial opportunities. The success of it will depend on the close cooperation between teams,governments,universities and investment institutions. This study takes the three entrepreneurial processes of the Parent-child Education Networks(PEN) which is typical high-tech startups as a case study. Based on the adaptability perspective of opportunity recognition and utilization,we explore the process mechanism of the dynamic evolution of PEN entrepreneurial ecosystem. Through the case study,it is found out that the three entrepreneurial ecosystems of entrepreneurs have experienced three stages:capital-dominated entrepreneurship,market-led entrepreneurship and entrepreneurial-dominated entrepreneurship. Each stage has different characteristics of identifying and utilizing entrepreneurial opportunities. It is revealed that the continuous adaptation of entrepreneurial opportunity recognition and utilization promotes the dynamic evolution of entrepreneurial ecosystem in PEN of the typical high-tech startups,and the opportunity view of entrepreneurs is the key factor to promote the development of entrepreneurial ecosystem.
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