Abstract:
Media convergence has brought about the digital transformation of news media, and further established the user's dominant position. How to grasp the user's motivation, the reasons for choices and the satisfaction degree with the media gradually become the core competitive capital for media development. In order to analyze the development of mobile news Apps in the background of media integration, this paper took the youth group as the research object, and used questionnaire analysis to study the contact of the youth group with news media, and the relationship between the satisfaction degree of motivation for media use and media gratifications. The results showed, firstly, the unofficial news websites and microblogs enjoy high usage frequency; secondly, media contact can influence the satisfaction degree of motivation for media use and the gratification with news Apps; thirdly, there is a positive correlation between the satisfaction degree of motivation for media use and media gratification. In order to enhance users' gratification, dependency on and loyalty to the news media, it is necessary to strengthen the content customization for the information motivation, improve the information gathering for the convenience motivation, focus on the user generation for the entertainment motivation, pursue the organic integration of socialization, localization and mobility for the social motivation, and then create mobile news Apps with brand characteristics.