Abstract: The experience of global new energy vehicles(NEVs) industry development has proved the importance of public awareness for industry development. Based on the theory of“Attitude- Behavioral Intention Gap”,this paper selected three aspects for the research,i.e. cognition on policy,technology & products,environmental values,which are very important in the decision-making process from attitude to behavior. Thus,an analytical framework for“Attitude-Behavioral Intention Gap”of NEVs public awareness cultivation is built. Then,this paper used the framework to analyze gaps of public awareness in Beijing's NEVs industry by using Beijing data,which imply that public awareness has gaps on both the three sides,which performed in to several phenomena:policy effect fails to reach the public expectations; public lacks of confidence on technology and products;public has low cognition on environmental value of NEVs;public are reluctant to pay for environmental benefits of NEVs;etc. So,the paper then selected some countries and cities who have excellent experiences in NEVs industry,to summarize their successful experiences on public awareness cultivation. Finally,the paper gave some advice from three sides in order to cultivate and raise up public awareness:perfect the policy system and its implementation; promote and demonstrate NEVs product and technology and encourage business model innovation; develop demonstration projects and promote environment values.